How to easily grow your Facebook Group (100% free strategies)
Starting a Facebook Group was one of the first things I did to market my business.
I love them because they are a:
🌟 Fantastic way to gather your community and unite them with your mission
🌟 Great for creating engagement, there are so many options to interact with your audience (lives, posts, polls, guest experts, training etc.)
🌟 Good place to hold challenges or other launch events when you are looking to sell your latest product or service
And with Facebook’s emphasis on building community and real interaction, groups are gaining momentum.
However, when you first start out it can be tricky to grow your Facebook group and so many people start and give up.
Luckily I’ve got 12 great ideas to help you organically grow your Facebook group member numbers.
Read on to find out my top tips…
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How To Grow Your Facebook Group Tip 1: Run a Competition
Run a competition to get people currently in your network to invite people into your group. Every person who joins and is your target market (so you don’t just get them adding their mates) gets an entry. The prize could be a 1-1 with you, Amazon vouchers or anything else you think they’d love.
How To Grow Your Facebook Group Tip 2: Give Them A Reason
It is so much easier to get people to join your Facebook group for a reason e.g. a challenge, webinar, training that is only happening in your group. So what could you do exclusively in your group?
How To Grow Your Facebook Group Tip 3: Promote In Other Groups
Make a list of other Facebook groups with similar target markets and which days you are allowed to post in them e.g. I have Promo Wednesdays and Freebie Fridays where people can post. Make a note to go into the groups when you’re allowed and post an intro to your group – make it transformation driven.
This is one of the posts I have used:
“Create a joyful, profitable, simple business with IMPACT through incredible content.
📣 Yes I’m ready to create fearless content
📣 Yes I’m ready to finally be heard online
📣 Yes I’m ready to make the consistent income I deserve
How To Grow Your Facebook Group Tip 4: Invite People From Your Page
Post on your Facebook Page, inviting them to join your group. You can also invite people directly to join your group. Always make sure they are your ideal clients otherwise you’ll drag down your engagement.
How To Grow Your Facebook Group Tip 5: CTA In Your Welcome Sequence
Once someone joins your list you can invite them to join your group. You can do this as the call to action in your freebie or on your thank you page once they have signed up or as the CTA in one of your welcome sequence emails (or all of these).
How To Grow Your Facebook Group Tip 6: Invite Your Email List
You can periodically make it the CTA in one of your weekly emails to your list. I’ve found this works really well as your list is already a warm audience who loves hearing from you.
How To Grow Your Facebook Group Tip 7: Make It Worth Joining
Make sure your group is engaging and a brilliant place to join – lots of questions, polls, education posts, fun posts, connection posts so when they join they want to stay.
How To Grow Your Facebook Group Tip 8: Link Your Facebook Page
Ensure you have a visit group button on your business page and regularly post about joining your group.
How To Grow Your Facebook Group Tip 9: Use Keywords
Use some searchable keywords in your FB group title so people who are searching for groups on your topic have a chance of finding yours. Think about what words your audience would use to talk about your topic.
How To Grow Your Facebook Group Tip 10: Create A Redirect URL
Buy a domain which is easy to say at the end of podcasts etc. which redirects to your Facebook Group.
How To Grow Your Facebook Group Tip 11: Do Collaborations
This was one of the fastest ways I built my Facebook group community – getting in front of other people’s audiences and adding value (as long as they are also your target audience).
Think Facebook live swaps, guest blog posts, webinars, summits, Instagram story takeovers, podcast guest slots, offering content for someone else’s programme. Then you can give out your easy to say URL from tip 10 as your call to action.
How To Grow Your Facebook Group Tip 12: Intros and Outros
Create a standard intro and outro on your lives on your Page which asks people to join your group
And that’s it, super simple!!! There’s a lot in here, so try a few to start with. If I were starting again I would focus on tip 11 (collaborations) and tip 3 (promote in other’s groups), they still work well for me.
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